7-1-7 Style Guide
7-1-7 Alliance Logo
Use
This logo is to be used whenever referencing the 7-1-7 Alliance country-led partnership.
Spacing
The logo should have minimum white space surrounding it, equivalent to one A on all sides.
Resizing
Do not stretch or scale the logo in a way that changes its shape.
Backgrounds
The logo can be placed on light backgrounds only. We do not use the logo on dark backgrounds, or overlayed on busy photos.
7-1-7 Target
Color Breakdowns
Primary Color
| CMYK: | 76/2/100/0 |
|---|---|
| RGB: | 59/176/66 |
| Hex: | #3BB042 |
Tints of the primary color can be used as needed for items like background shading.
Shades
| CMYK: | 80/56/66/59 |
|---|---|
| RGB: | 32/54/50 |
| Hex: | #203632 |
| CMYK: | 85/36/100/29 |
|---|---|
| RGB: | 34/100/50 |
| Hex: | #226432 |
| CMYK: | 66/40/34/4 |
|---|---|
| RGB: | 98/131/147 |
| Hex: | #628393 |
| 60% tint |
| CMYK: | 6/1/2/0 |
|---|---|
| RGB: | 237/244/247 |
| Hex: | #EDF4F7 |
Secondary Colors
| CMYK: | 36/100/36/9 |
|---|---|
| RGB: | 158/30/98 |
| Hex: | #9E1E62 |
| CMYK: | 22/100/98/15 |
|---|---|
| RGB: | 172/28/36 |
| Hex: | #AC1C24 |
| CMYK: | 4/91/98/1 |
|---|---|
| RGB: | 229/62/39 |
| Hex: | #E53E27 |
| 60% tint |
| CMYK: | 3/45/99/0 |
|---|---|
| RGB: | 240/154/31 |
| Hex: | #F09A1F |
| 60% tint |
Typography
Poppins
Poppins is only used as a heading font.
H1: 22/26, Bold, Green
H2: 14/16, Bold, Green
Inter
Inter is used for general text and body copy.
Body copy: 10/16, Regular, Black
